10 Effective Ways to Boost Banner Click-through
By Chee Wee
Banner advertising is one of the most widely used marketing medium on the Internet. Though banner click-throughs have decreased to less than 1.0% in the past year, it is still possible to achieve reasonably good click-through of 3.0% and above.

Below are 10 effective steps that I have successfully used to help my clients boost click-throughs on their banner campaigns.


1. Employ Action Words

Use action words like "FREE" and "Click Here" in...
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